John Soriano — AI & Software Systems for Growing BusinessesI help SME owners replace manual work and disconnected tools with AI and software systems their teams actually use. Technical founder, founder of XataTech.https://johnsoriano.tech/What AI adoption actually looks like inside a Philippine SMEhttps://johnsoriano.tech/blog/ai-adoption-philippine-sme/https://johnsoriano.tech/blog/ai-adoption-philippine-sme/Forget the demos. Real AI adoption starts with one workflow, one team, and a clear answer to what it's replacing. A field account of getting AI into daily operations — and what made it stick.Thu, 04 Jun 2026 00:00:00 GMTAI adoption in the Philippines: practical over hypehttps://johnsoriano.tech/blog/ai-adoption-philippines-practical/https://johnsoriano.tech/blog/ai-adoption-philippines-practical/Why the opportunity here is implementation, not imitation — and where local businesses should start.Sat, 14 Feb 2026 00:00:00 GMTBuilding software products with AI-assisted engineering, without losing the plothttps://johnsoriano.tech/blog/ai-assisted-engineering/https://johnsoriano.tech/blog/ai-assisted-engineering/Speed is easy. Maintainability is the hard part. How I keep AI-assisted builds shippable past the first demo.Wed, 20 May 2026 00:00:00 GMTConnecting sales, ops, and data without building another silohttps://johnsoriano.tech/blog/connecting-sales-ops-data/https://johnsoriano.tech/blog/connecting-sales-ops-data/Every new tool promises to connect things. Here's how to make sure it actually reduces friction.Wed, 18 Mar 2026 00:00:00 GMTThe CRM is not the problem — the workflow around it ishttps://johnsoriano.tech/blog/crm-is-not-the-problem/https://johnsoriano.tech/blog/crm-is-not-the-problem/Most "CRM problems" are workflow problems. A framework for fixing the motion before blaming the tool.Fri, 08 May 2026 00:00:00 GMTShipping agents that do real operational workhttps://johnsoriano.tech/blog/shipping-agents-real-work/https://johnsoriano.tech/blog/shipping-agents-real-work/A build log: what it took to move an internal agent from clever demo to something the team relies on.Thu, 05 Mar 2026 00:00:00 GMTStart with the bottleneck, not the modelhttps://johnsoriano.tech/blog/start-with-the-bottleneck/https://johnsoriano.tech/blog/start-with-the-bottleneck/The most useful AI question isn't "which model?" — it's "where does work actually slow down?"Wed, 22 Apr 2026 00:00:00 GMTWhy I started XataTechhttps://johnsoriano.tech/blog/why-i-started-xatatech/https://johnsoriano.tech/blog/why-i-started-xatatech/On the gap between knowing how to build software and helping a whole business actually use it.Thu, 09 Apr 2026 00:00:00 GMT